Study Shows Paris Fashion Week Dominated Instagram During Fashion Month

Following the closure of fashion month, a recent study by French tech company Heuritech revealed that Paris Fashion Week garnered the most Instagram attention over rival cities. According to WWD, Heuritech combined Instagram hashtags and captions with its AI image recognition technology to determine social media trends during fashion month. The study surveyed over 40,000 Instagram images, videos and stories from the beginning of New York Fashion Week to the closing of Paris Fashion Week.Results ...